Kraft Meals made its most up-to-date metaverse trademark utility with the US Patent and Trademark Workplace, on the eleventh of October, for its traditional Weinermobile.
The Weinermobile is a fleet of six weirdly formed vehicles that go round America promoting Oscar Myer merchandise. The primary Weinermobile was created in 1936, and the drivers are generally known as Hotdoggers.
From the appliance, evidently Kraft has in thoughts a Weinermobile-themed digital restaurant round which they’ll construct the ecosystem.
Trademark consists of:
- Digital meals and beverage merchandise, equivalent to downloadable artwork, music, and video regarding meals and drinks, and authenticated utilizing NFTs.
- Working a digital restaurant that features each digital and precise items, and additional gives house supply in actual and digital worlds.
- On-line retail choices, together with NFTs and associated digital items, by way of a web based market.
- Leisure providers by means of a digital restaurant permit patrons to earn rewards factors and digital currencies. The rewards will be redeemed in the actual and digital worlds or used for leisure offered by Weinermobile.
Earlier metaverse functions
It’s not the primary time the American meals big has utilized for digital logos. In June, they entered logos for a lot of of their family title merchandise, together with Jell-o, Philadelphia and Kool-Help.
Kraft is a part of the transfer by giant world firms into the metaverse. One other latest entry into the metaverse is DreamWorks, which you’ll be able to examine right here.